Minggu, 16 Mei 2010

[A529.Ebook] Fee Download Out of the Desert: My Journey From Nomadic Bedouin to the Heart of Global Oil, by Ali Al-Naimi

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Out of the Desert: My Journey From Nomadic Bedouin to the Heart of Global Oil, by Ali Al-Naimi

The extraordinary memoir of global oil's former central banker

Ali Al-Naimi is the former Saudi oil minister - and OPEC kingpin - a position he held for the two decades between August 1995 and May 2016. In this time, Al-Naimi's briefest utterances moved markets. But it wasn't always that way.

Al-Naimi was born into abject poverty as a nomadic Bedouin in the 1930s, just as US companies were discovering vast quantities of oil under the baking Arabian deserts. From his first job as a shepherd boy, aged four, to his appointment to one of the most powerful political and economic jobs in the world, Out of the Desert charts Al-Naimi's extraordinary rise to power.

Described by Alan Greenspan as 'the most powerful man you've never heard of', Al-Naimi's incredible journey proves that anyone can make it - even a poor Bedouin shepherd boy. This is his exclusive inside story of power, politics and oil.

His Excellency Ali Ibrahim Al-Naimi is the former Minister of Petroleum and Mineral Resources for the Kingdom of Saudi Arabia. One of the most powerful economic and political jobs in the world, he held this post from August 1995 to May 2016.

Prior to that he held a wide range of leadership positions in the Kingdom's national oil company, Saudi Aramco. He was the first Saudi national to be named President of the company in 1984 and became the first Saudi CEO in 1988. Al-Naimi joined the company, then called Aramco, as an office boy in 1947. A Bedouin, he was born in the deserts of eastern Arabia in 1935.

  • Sales Rank: #21588 in eBooks
  • Published on: 2016-11-03
  • Released on: 2016-11-03
  • Format: Kindle eBook

Review
He's a wise man. And there are not a whole lot of wise men about -- Daniel Yergin, Pulitzer Prize-winning author of THE PRIZE He's the most important man you've never heard of -- Alan Greenspan, former US Federal Reserve chairman You hear about people who walk with kings and who walk with the common man. That's a perfect description of minister Al-Naimi -- James C. Oberwetter, former US ambassador to Saudi Arabia When I think of Ali Al-Naimi I think knowledge. Knowledge of the industry, knowledge of the political scene, understanding the way the world economic markets work -- Sam Bodman, former US energy secretary

About the Author
His Excellency Ali Ibrahim Al-Naimi was Minister of Petroleum and Mineral Resources for the Kingdom of Saudi Arabia, from 1995 to May 2016. He is a member of the Cabinet of the Council of Ministers and the Supreme Economic Council. From 1995 until 2015, he was Chairman of the Kingdom's national oil company, Saudi Aramco. He is also Chairman of the Saudi Geological Society and of the King Abdullah University of Science and Technology. He is routinely named on international power lists, including the Time World's 100 Most Influential People and The Times's GulfPower25.

Most helpful customer reviews

9 of 9 people found the following review helpful.
Fascinating memoir from Saudi oil chief, whose voice moved markets
By Amazon Customer
Fascinating memoir from one who could arguably be called the world's oil chief for over two decades. The book takes a look at Al-Naimi's life from poor being born into a poor nomadic Bedouin family in the 1930s, to serving as the CEO of Saudi Aramco, the world's largest oil company, to serving as Saudi Arabia's powerful oil minister from 1995 to May 2016.

Al-Naimi's autobiography is fascinating to read from both a political and economic perspective, particularly his now some-what questionable decision to let Saudi Arabia ramp up oil production at all costs in Nov. 2014 just as oil markets were being saturated. The result of that decision has been to help put in place one of the worst oil market crashes in a generation, in spite of the fact that U.S. shale oil production actually started the over-supply quandary.

A fascinating passage from his book comes when Al-Naimi writes that one of his aides asked him in November 2014, what was the chance of leading non-OPEC countries Russia, Mexico, Kazakhstan and Norway cutting oil production.

"I held up my right hand and made the sign for zero," he writes.

At the time of his books release, the prospect of an oil production cut still looks pretty dismal.

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Selasa, 11 Mei 2010

[K830.Ebook] Ebook Repairing Old Clocks and Watches, by Anthony J. Whiten

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Repairing Old Clocks and Watches, by Anthony J. Whiten

This book is for amateurs, with the author describing how to make alterations out of simple and easily obtainable materials, or how to avoid the necessity for expensive tools at all. He also describes how to dismantle and assemble movements, what may go wrong with them, and how to set faults right. He tells you how to oil the right parts and how to restore cases in all stages of decay. The book is illustrated with over 270 line drawings specially drawn to the author's specification, ranging from step-by-step demonstrations of how to do things, to diagrams of movements identifying each part and its position in the movement.

  • Sales Rank: #1684460 in Books
  • Published on: 1981-07
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 280 pages

About the Author
At the time of writing Repairing Old Clocks and Watches Anthony Whiten was running his own retail ironmongery business. He then disposed of his stock and started dealing in antiques. Throughout his life Anthony Whiten never wavered from his abiding interest in horology

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0 of 0 people found the following review helpful.
Four Stars
By CHRIS Y.
Well written and something that you cannot find only online.

0 of 0 people found the following review helpful.
I gave this to my husband that he recently started ...
By Terry Cutburth
I gave this to my husband that he recently started collecting old pocket watches, this has been very helpful for him

0 of 0 people found the following review helpful.
Five Stars
By george
easy to read - gave a lot of tips on how to repair without expensive equipment

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Senin, 10 Mei 2010

[F140.Ebook] Download Two Old Women: An Alaska Legend of Betrayal, Courage, and Survival, by Velma Wallis

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Two Old Women: An Alaska Legend of Betrayal, Courage, and Survival, by Velma Wallis

An Athabascan Indian of Alaska's Yukon flats, author Velma Wallis retells a classic legend wherein two old women are abandoned by their tribe during a brutal winter famine and must survive on their own or die trying. A wise and simple story now in paperback. Winner of a 1993 Western State Book Award.

  • Sales Rank: #1221281 in Books
  • Brand: Brand: Epicenter Press
  • Published on: 2003-06
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: .71" h x 5.31" w x 7.30" l,
  • Binding: Hardcover
  • 145 pages
Features
  • Used Book in Good Condition

From Publishers Weekly
This novel of two Native American women abandoned by their tribe in the Alaskan Yukon won the 1993 Western State Book award.
Copyright 1994 Reed Business Information, Inc.

From School Library Journal
Grade 7 Up-Velma Wallis adapted her prize-winning book (HarperPerennial, 1993) from a tale she first heard from her mother, an Athabascan Indian in the Alaskan Yukon. Its transition into audio format is impressive: taken from oral tradition, it's tellable and starkly poetic, while the deep rich voice of narrator Russell Means with his Native American inflections does much to enhance its power and authenticity. The story is compelling. Abandoned by their tribe during a brutal winter famine, two old women are left to perish on their own. Although they've grown used to complaining and letting others do for them, the two resolve not to wait passively for death but to fight against it. With trapping skills they haven't used for years and strengthened by their bond of friendship, the two women survive the winter to ultimately come face to face with the members of their tribe, none of whom has fared as well as they. Utterly convincing in its details and resolution, this will offer listeners in seventh grade and up vivid insight into a Native American culture. At the same time, it rises above the particulars of time and place to become a metaphor with a message or inspiration not only for students, women or the elderly, but for all members of the human race.
Carol Katz, Harrison Public Library, NY
Copyright 1996 Reed Business Information, Inc.

From Booklist
Growing up Gwich'in (one of the 11 distinct ethnic peoples of Alaska) in Fort Yukon, closer to the Arctic Circle than Fairbanks, Wallis had been hearing all her life the legend of the two old women abandoned to die by their starving tribe. Their own children abetted the cruel (not, incidentally, just to Western civilization) tribal decision. Wallis' rendition in serviceable prose of this culturally famous story is somewhere between translation and what is sometimes called re-creation. The tale (which has a happy ending) deserves a place in every regional collection but has a greater appeal, too. Roland Wulbert

Most helpful customer reviews

1 of 1 people found the following review helpful.
Life Affirming
By Lynne Spreen
I loved this book. I can't wait to give it to my 88-year-old mother to read. It's such an affirmation of the dignity and wisdom of older age. My review may spoil the story for you so proceed cautiously from here.

Two Old Women is based on an Athabascan Indian legend. A starving tribe of Alaskan natives leaves two old women alone in the freezing cold to die, because every mouthful of food is precious, and these two are unhelpful. They don't contribute to the tribe; they take from it. People have to help them. They complain constantly.

Once the tribe leaves them, though, they must decide whether to accept the death sentence or not. The younger woman, 75, says we might die anyway, but if that is so, let's at least die trying to live. So they adopt that motto. At least let's die trying. They manage to avert death by recalling long-unused knowledge of survival skills. In spite of their old, achy bodies, they thrive and bond with each other, but they are lonely and sad.

Eventually, there's a happy ending, which I'll let you discover for yourself. If you're like me, you'll reread it, crying with joy each time.

But the message of this book is multi-faceted. Elders can and should continue to contribute until the end. Youth should respect the elders for their valuable knowledge. All people benefit from this synergy.

Two Old Women is a short book. I read it in one evening. I heartily recommend it, particularly to those who are older and feeling ignored, useless, or confused. This book will get you up and moving, and it will make you happy.

0 of 0 people found the following review helpful.
This is a wonderful book for thoughtful discussions on peaceful so-existance
By CrzGzr
I love this story. It is a wonderful lesson for everyone. In every conflict there is more than one person. The community in the book lives on in harsh conditions and everyone has to be in harmony for everyone to survive. When the animosity between two women becomes too disruptive, they are given a punishment and to survive they need to come together. One woman is the obvious villain but the other has to learn to accept her role in the conflict. On the surface, she appears innocent but after careful consideration, her flaws emerge. She never once tried to defuse the situation or help the other woman. This is a wonderful book for discussion.

0 of 0 people found the following review helpful.
Beautiful!
By lanahi
It's a stirring old Athabascan Indian tale. In the midst of a famine, the tribe regretfully decides they must leave behind those who are a burden for the tribe so that the tribe as a whole can be saved. Two old women are forced to remain behind while the tribe moves to hopefully better hunting grounds. They know this is a virtual death sentence for the two women, but they feel they have no choice or they will all die.

It is not a political book but mirrors what happens with welfare as opposed to those who take responsibility for themselves and learn the self-esteem that comes as a result. These two old women were content to let others care for them and acted helpless while constantly complaining about their comfort levels, so the tribe came to believe that they were indeed a burden to the tribe that they could no longer support.

The two old women, after their initial shock, decided they would not just passively wait to die but to do what they could to survive. They learned new survival skills and honed long-disused skills to keep themselves alive, and in the process, they learned self-esteem and independence, one day at a time.

When the tribe came back in the spring, sadly expecting to find them dead, they were awed and thrilled to find the two old women proudly waiting for them, alive and in better shape than the rest of the tribe. They earned new respect, both from the tribe and for themselves, and a permanent sense of independence.

The story is very touching and profound at a very simple level...one of my favorite books. I've bought several copies to give away as gifts. It's a testament to the human spirit and what it can do. No one knows if it is a true story or not, but the spiritual truths are obvious.

The author states: "Within each individual on this large and complicated world, there lives an astounding potential greatness." The book demonstrates this truth beautifully. Thanks, Velma!

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The Edwardian Theatre: Essays on Performance and the Stage, by Michael Richard Booth, Joel H. Kaplan

This book presents Edwardian entertainment and the Edwardian entertainment industry as parts of a vital, turbulent era whose preoccupations and paranoias echo those of our own day. Responding to recent shifts of attitude toward the Edwardians and their world, the essays in this collection take as their provenance broad patterns of theatrical production and consumption, focusing on the economics of theater management, the creation of new audiences, the politics of playgoing, and the meteoric rise of popular forms of mass entertainment, including musical comedy, variety theater, and the cinema.

  • Sales Rank: #7769779 in Books
  • Brand: Brand: Cambridge University Press
  • Published on: 1996-04-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.98" h x .75" w x 5.98" l, 1.09 pounds
  • Binding: Hardcover
  • 256 pages
Features
  • Used Book in Good Condition

Review
"...interesting historical material unavailable elsewhere....belongs in the bookshelf of anyone seriously interested in cultural studies and the theatre." Theatre Journal

"While these essays vary in focus and originality of research, they may be excitingly crossread to discern the contours of the dominant--usually economic and sexual--themes which claim for this decade the distinction of a separate study." Veronica Kelly, Victorian Review

From the Back Cover
This book presents Edwardian entertainment and the Edwardian entertainment industry as parts of a vital but troubled era whose preoccupations and paranoias mirror those of our own age. This book is the first to explore the complex relationship between theatre, fashion, and social in the late Victorian and early modern era.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Poor quality copy
By Ken Boucher
I was very disappointed with the copy I received. Obviously old stock so when first opened the binding snapped (it was glued not sewn) and the book is now in two halves. Not good value for money!

See all 1 customer reviews...

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Minggu, 09 Mei 2010

[B949.Ebook] PDF Download Mad Hungry Cravings, by Lucinda Scala Quinn

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Mad Hungry Cravings, by Lucinda Scala Quinn

Your family has a hankering--a yen for chicken tikka masala or queso fundido, for shrimp pad thai or a Philly cheesesteak--and they want it bad. So you decide to eat out at a local ethnic or roadside restaurant, or do take-out. It's expedient, but is the food really that good? Really really good? Because Lucinda Scala Quinn's versions of all those dishes families crave will knock your socks off and prove beyond a doubt that the foods you love can be made better, faster, tastier, cheaper, and more healthfully at home.

Lucinda Scala Quinn is all about smart strategies that simplify and make for great taste, so why outsource feeding our families when it takes less time, money, and effort to cook these favorite comfort foods ourselves? And why miss out on the untold gifts of sitting at home with your family around the dining room table? So next time there's a request for pulled pork or deep-dish pizza or chicken fettuccine Alfredo, or cold soba noodles or fried rice, forget about soggy takeout and overpriced restaurants--just crack open this book and you'll find simple recipes for all those dishes your family wants to eat, right now.

  • Sales Rank: #59761 in Books
  • Brand: Workman Press
  • Published on: 2013-03-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.81" h x 1.19" w x 7.88" l, 2.30 pounds
  • Binding: Hardcover
  • 312 pages

Review
“A family dinner home run.”
—Better Homes & Gardens
 
“Teach[es] home cooks how to prepare better versions of fast food indulgences.”
—Boston Globe
 
“A thoughtful, well-crafted book.”
—Portland Oregonian
 
“With Lucinda at your side, you can cook what you crave at home; it will be tastier, healthier and much less expensive.”
—BookPage
 
“A remarkable collection. . . . Mouth-watering recipes . . .  [are] clearly written and easy to follow.”
—Deseret News
 
“The latest work from the guru of real family meals.”
—The Denver Post
 
“Will appeal to readers looking for indulgent home-cooked recipes to satisfy fast-food cravings.”
—Library Journal

“Score a family dinner home run with crowd-pleasing recipes from Lucinda Scala Quinn. Packed with everything from diner and burger joint favorites to takeout-style meals you can whip up at home, this book makes summer cooking fun.” --Better Homes & Gardens

About the Author

Lucinda Scala Quinn is the founder of Mad Hungry, the headquarters for home cooks looking for proven recipes, strategies, and inspiration. She is the author of four cookbooks, most recently Mad Hungry: Feeding Men & Boys and Mad Hungry Cravings, and appears regularly on both morning television and QVC with her top-selling Mad Hungry kitchenware line. Lucinda is the former senior vice president and executive editorial director of food and entertaining at Martha Stewart Living Omnimedia and the host of her own television show, Mad Hungry: Bringing Back the Family Meal, and she cohosted Everyday Food on PBS for six years. She lives and cooks with her husband and three sons in New York City.

 

Most helpful customer reviews

40 of 44 people found the following review helpful.
Will Satisfy Your Every Craving
By Laura
We've all been there. Craving a gooey, cheesy pizza on a Thursday night, until you finally give in and call the local pizza joint for delivery. Mad Hungry Cravings acknowledges that indulging your cravings is a perfectly reasonable thing to do. But going out to a restaurant or ordering take-out isn't the best way to do it.

Mad Hungry Cravings runs contrary to our conventional wisdom about fast food and take-out being fast and easy. Lucinda Scala Quinn asserts that you can make your favorite comfort foods at home, and they will be healthier, tastier, faster, and cheaper than getting the restaurant version. After a few minutes of perusing this cookbook, she'll have you convinced.

This cookbook begins with a section on Scala Quinn's basic philosophy about crave-able foods. Keeping fresh ingredients on hand is half the battle. Start simply. Plan ahead and strategize. Broaden your horizons. These simple gems of advice are oh-so-obvious, yet so challenging to put into action. The author makes you feel like this is really possible, and that basic changes in the way your household operates can facilitate healthier, cheaper eating. She also explains the essential ingredients that make it possible to whip up Latin, American, Mediterranean, and Asian dishes without making special trips to the store. The rest of the cookbook is broken into the following categories:

Breakfast
Soups and Sandwiches
Salads
Noshes and Nibbles
Main Dishes
Noodles, Rice, and Corn
Veggies and Sides
Spirits
Sweets

One of my favorite things about this cookbook is its excellent layout. The design is fun, fresh, and modern, making the cookbook easy to read and very accessible. Recipes are laid out in a very natural fashion, with ingredients on the left and cooking instructions in a column to the right. Special notes, tips, and tricks appear at the bottom. This layout feels very organic and useable, making it simple to follow a recipe without getting lost in excessive text.

As for the recipes themselves, I tried four different dishes before writing the review. Each was spot-on. The Apple-Maple French Toast is a spectacular treat, sweet but not too sweet. It's perfect for a weekend brunch or special breakfast. The Spinach Phyllo Pie has fantastic flavor and amazing texture; the perfect blend of phyllo crust crunch and creamy spinach filling. The Fake-Out Flautas are as delicious as your local Mexican joint, but with a fraction of the fat. And the New York Cheesecake was absolutely creamy and divine. I'm looking forward to trying other recipes in the weeks to come (Shrimp Pad Thai is next).

Buyers should be aware that this cookbook emphasizes healthier versions of commonly craved foods, but that each recipe is not necessarily healthy. Recipes feature butter, full-fat milk, sugar, cheese, and other ingredients that may not be diet-friendly for some (however, it would be fairly straightforward to make basic substitutions to suit your dietary needs). Although the cookbook fulfills its stated purpose -- making homemade, cleaner versions of commonly craved foods -- those seeking a truly low-fat, low-calorie, low-sodium recipes may be disappointed. Personally, I use butter and full-fat ingredients in moderation, but this may not be an approach that works for everyone.

A note for vegetarians: many of the recipes in Mad Hungry Cravings include meat-centric dishes. It's hard to make a veggie-friendly Philly Cheesesteak or New York City Hotdog. However, many of the salads, appetizers, soups, and desserts are meatless, so this cookbook may still be worth the purchase.

Overall, I highly recommend Mad Hungry Cravings. The breadth and scope of recipes is excellent, and the dishes I have tried thus far have been flavorful, satisfying my cravings. I'll be returning to this cookbook many times in the upcoming years, when the hankering for take-out strikes. Enjoy!

18 of 19 people found the following review helpful.
Feels like much more than 173 recipes!
By P. Greer
I was surprised to see on the cover of Mad Hungry Cravings that it has 173 recipes. It feels like so much more than that! There is a little bit of everything in this book! The book can be summed up in the Mad Hungry Maxims - how and why to cook the food you crave at home - focus on cooking at home instead of take-out.

The book begins with a look at the pantry, or as she calls it the larder. A lot of books begin like this, but this one is set up a bit differently. Your larder is divided into American, Asian, Mediterranean, and Latin. Under each category are the basic ingredients that you need to keep stocked.

The books starts with the breakfast section where I marked the following to try:

Double Pork Sausage (this is ingenious and I am ashamed that I hadn't thought of it before)
Asparagus and Spinach Frittata
Hash Brown Egg Topper
Milk and Cookies Smoothie
Date Walnut Muffins

Next is the Anytime 24/7:

Soups and Sandwiches
Avgolemono
Classic Tomato Soup
Philly Cheese Steak
Beefy Black Bean Soup
Chicken Chive Burgers
Falafel with Israeli Chopped Salad

Salads
Crunchy Fennel Orange Salad
Grilled Simple Caesar Salad
Beet, Carrot and Watercress Salad
Sausage and Pepper Salad with Golden Crostini

Noshes and Nibbles
Fake-Out Flautas
Queso Fundido
Herbed Flatbreads
Teriyaki Glazed Wings

Then there is a What's For Dinner Section:

Main Dishes
Pasta with sausage Meat Sauce
Old School Meatloaf
Cowboy Rib-eye Steak
Dashi
Pulled Pork
Lamb Chops bathes in Greek Herbs
Chicken Livornese

Noodles, Rice and Corn
Campanelle with Fresh Tomatoes, Arugula and Peas
Spinach Pesto Fusilli
Cold Soba Noodles with Dipping Sauce

Veggies and Other Sides
Fingerling Potato Salad
Candied Sweet Potatoes
Maple Thyme Roasted Carrots
Japanese Shredded Cabbage

And last but not least and definitely one of my favorite sections is the Spirits and Sweets:

Lychee Martini
Spiked (or not) Tarragon Lemonade
Cucumber-Mint Gin and Tonic
Vietnamese Coffee Shake
Strawberry and Cream Chocolate Birthday Cake
Banana Chocolate Chip Cookies

Do you believe all that? Seriously the depth and breadth of this book is wonderful. Just look at the main dish section where you have everything from good old fashioned meat loaf, to dashi, to pulled pork. This is my first Lucinda Scala Quinn cookbook, and I don't know why. It will definitely not be my last.

13 of 13 people found the following review helpful.
Lucinda Rocks!!!!
By Cathleen
I have all of her cookbooks and have tried numerous recipes on her blog. You can never go wrong. Everything is delicious. What I really love about her stye of cooking it's from scratch and proof that we can feed our families in a

I have all of her cookbooks and have made many of her recipes on her blog and show as well. Nothing has ever failed or been a disappointment. What I really love about her style is she proves you can cook healthy meals from scratch even if you are a busy women in a chaotic house, or a college kid, bachelor or single person. Your family can eat meals that don't come from boxes or cans. You wont be disappointed. It's even an excellent book for teens and college kids to get into. She has recipes for foods we like to get from take out and shows you how to make it using the same amount of time it would take to go out and get it, being much healthier for our bodies and pocketbook. Give it a try you won't be disappointed.

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Minggu, 02 Mei 2010

[U975.Ebook] PDF Ebook Forms that Work: Designing Web Forms for Usability (Interactive Technologies), by Caroline Jarrett, Gerry Gaffney

PDF Ebook Forms that Work: Designing Web Forms for Usability (Interactive Technologies), by Caroline Jarrett, Gerry Gaffney

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Forms that Work: Designing Web Forms for Usability (Interactive Technologies), by Caroline Jarrett, Gerry Gaffney

Forms that Work: Designing Web Forms for Usability (Interactive Technologies), by Caroline Jarrett, Gerry Gaffney



Forms that Work: Designing Web Forms for Usability (Interactive Technologies), by Caroline Jarrett, Gerry Gaffney

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Forms that Work: Designing Web Forms for Usability (Interactive Technologies), by Caroline Jarrett, Gerry Gaffney

Forms are everywhere on the web – for registration and communicating, for commerce and government. Good forms make for happier customers, better data, and reduced support costs. Bad forms fill your organization’s databases with inaccuracies and duplicates and can cause loss of potential consumers.

Designing good forms is trickier than people think. Jarrett and Gaffney come to the rescue with Designing Forms that Work, clearly explaining exactly how to design great forms for the web. Liberally illustrated with full-color examples, it guides readers on how to define requirements, how to write questions that users will understand and want to answer, and how to deal with instructions, progress indicators and errors.

*Provides proven and practical advice that will help you avoid pitfalls, and produce forms that are aesthetically pleasing, efficient and cost-effective.

*Features invaluable design methods, tips, and tricks to help ensure accurate data and satisfied customers.

*Includes dozens of examples -- from nitty-gritty details (label alignment, mandatory fields) to visual designs (creating good grids, use of color).

*Foreword by Steve Krug, author of the best selling Don't Make Me Think!

  • Sales Rank: #713968 in Books
  • Published on: 2008-12-01
  • Released on: 2008-11-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .51" w x 7.50" l, 1.20 pounds
  • Binding: Paperback
  • 199 pages

Review
“The humble form: it may seem boring, but most of your website’s value passes through forms. Follow Jarrett & Gaffney’s guidelines, and you’ll probably double your online profits.” - Jakob Nielsen, Principal, Nielsen Norman Group

“This book isn’t just about colons and choosing the right widgets. It’s about the whole process of making good forms, which has a lot more to do with making sure you’re asking the right questions in a way that your users can answer than it does with whether you use a drop-down list or radio buttons.” - Steve Krug, Foreword author and author of the best selling Don’t Make me Think

“If your web site includes forms, you need this book. It's that simple. In an easy-to-read format with lots of examples, Caroline and Gerry present their three-layer model -- relationship, conversation, appearance. You need all three for a successful form -- a form that looks good, flows well, asks the right questions in the right way, and, most important of all, gets people to fill it out.” - Janice (Ginny) Redish, author of Letting Go of the Words -- Writing Web Content that Works

Most helpful customer reviews

2 of 2 people found the following review helpful.
My Favorite Takeaways
By Clint Pachl
First, just think, there are about 180 pages dedicated to designing web forms.
That's crazy! Forms are often overlooked or given very little attention in the
overall design, yet they are typically the most vital element in any web page or
app.

This book covers everything you need to know to build the most effective forms
that correctly capture the user information you require. If you create forms of
any kind, read this book. I know you will learn something.

Here are a few of my favorite takeaways:

* To instill trust, place a noticeable link to your privacy policy near forms
that require identifiable information. Also, provide an explanation of why
you're asking for such info either adjacent to the form or the form field.

* Three rules to influence response rates:

1. Establish trust

- make it easy to contact someone if the user needs help
- the form and required fields must have clear purpose
- must be professionally designed
- keep advertising away from the form
- 100% functional; no defects or typographical errors

2. Reduce social costs

- provide progress indicators
- keep forms short and easy
- minimize requests for sensitive or personal info
- design questions that users can answer
- user error messages that respect the effort the user is making
- preserve user's info to reduce double entry in case of a mistake

3. Increase rewards

- clearly explain or outline the benefits of properly completing a form

* Create personas to assist in form design decisions. Have people not directly
involved in the form design help you create "stories" of people who will
likely complete your forms.

* Form field defaults should favor the user. For example, uncheck the email
subscription checkbox; it's probably borderline spam anyway.

* If you ask for information from the physical world, tell or show the user
exactly where to find it. For example, if a product serial number is required,
show a picture indicating the location of the serial number on the actual
product.

* Turn negative questions into positive ones. Do not use double negatives,
negative words, or negative phrasing because they make questions harder to
understand. For example, "Is the information we have wrong?" should be written
as "Is the information we have correct?"

2 of 2 people found the following review helpful.
Required reading for designers and marketers
By J. Nicholson
As a marketing consultant who has embraced web usability in the last 2 years, I've been on a UX reading tear, having read probably over 20 books from the likes of Nielsen, Krug, Redish and others. I refer back to Forms That Work more than any of them.

Web forms are such an underappreciated part of the user experience. Almost every site has at least one, it often has as much impact on conversion rates and customer satisfaction as any part of the site, and it typically has major usability problems. But it usually gets a fraction of the attention that flashy features and functionality get.

When designers and marketers do focus on it, they have trouble reaching consensus on the best UX -- more so than with other areas in my experience. Marketers often see forms as a primarily about capturing data for analysis and for follow-up emails, leading them to ask for far too much info. Meanwhile designers often try to spice up this boring area by breaking conventions, leading to confusion and frustration.

Forms That Work offers the perfect antidote to this situation. The authors have many years of experience watching users interact with all types of forms, and they present their research and advice in highly practical ways. The book is well-written and well-structured, so is easy to read in sequence the first time or two. But for me its biggest value is as a reference source. Every couple weeks, I face a question around forms -- from progress bars to error messages to secondary buttons. Whatever it is, I always find it in the Forms That Work index, and within minutes I'm on much stronger ground.

Some aspects of forms have changed since the book came out a few years ago. But the vast majority has stayed the same, as has human behavior. Forms That Work will be highly relevant for years to come. It should be required reading for designers, developers, marketers, and anyone else who might influence a web form.

3 of 3 people found the following review helpful.
Great book with valuable insight, statistics, data, and UCD reasoning.
By T. S.
I think Jessica Enders' review really captures the essentials but I'll add a few of my thoughts.

I bought this book at the same time I purchased Luke Wroblewski's Web Form Design: Filling in the Blanks. His book is great but the limitations are there in the title. Luke W. has a great knowledge of design from the Web onwards. Many people forget that forms have been around much longer than the web and that UX design itself has decades of history predating the web. I can't say how clear it is to me that so many of the popular web-gurus out there don't know their roots.

Well, Carline Jarrett has been dealing with form usability since paper was the only way to go. The breadth of her knowledge lends itself to a much deeper understanding and offers far more insight into how users work with forms than any other book I've read. It's clear she has the expertise that someone who has only ever worked with web forms is lacking and as another reviewer put it this book is, "[the] missing chapters on forms from every other design book you've read." Forms That Work teaches you how to think about form usability from the ground up where Luke W's book reads more like a best practices compendium.

I'm also a huge advocate of accessibility and Forms That Work offers important information about keeping and making forms usable by everyone, another aspect that's missing from the other books out there.

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